Modern Bride and Elegant Bride no more

It's devastating for our industry to learn that these two beloved bridal brands have been harvested. My best wishes go out to everyone at Modern Bride and Elegant Bride. I hope this change results in new and exciting opportunities for you all. And a special recognition goes to Antonia van der Meer, Editor in Chief of both publications, for her contributions to our industry over many years. We look forward to seeing what you create next!

As we digest this sad news, it's important to consider that today's bride may ultimately be driving this change. Maybe she is telling us that there have been too many ways for her to get information. With major bridal media brands leaving the market, the bride's information sources narrow to two categories: 1) The monolith bridal brands such as The Knot and BRIDES which are all-inclusive resources and 2) the zillions of blogs, mini-sites and niche publications that focus on a specific area of interest. Maybe today's bride wants fewer resources or at least resources that are blaringly distinct from one another so that she knows where to go and find what she wants. Would streamlining the options for the bride be such a bad thing for our industry? The influx of new bridal media certainly hasn't made it easy (or affordable) to market to brides and attain significant share of voice.

As we mourn our friends at Modern Bride and Elegant Bride, let us remember that our bride may be leading a change here. And wedding professionals, it just may be because she wants to reach you easier and faster, and in one spot.